Great ideas are fuelled by great coffee, and this year we're proud to be the Official Coffee Partner of Victory Lap 2026. 

Held at Brisbane Powerhouse, Victory Lap brings together some of the biggest names in sports, marketing and media for two days of industry-leading conversations. As the event's Official Coffee Partner, Merlo will be keeping every speaker, creative and conversation fuelled with freshly brewed specialty coffee throughout the summit.  

The 2026 speaker lineup features global leaders from organisations including the NFL, New York Liberty, Portland Trail Blazers, Tampa Bay Buccaneers and Vegas Golden Knights, alongside some of Australia's leading sports and marketing professionals. It's an event built around innovation, collaboration and bringing people together, values that have always been at the heart of Merlo. 

At Merlo, we believe coffee has a unique way of creating connection. Great coffee helps people stay energised, focused and connected throughout the day. We're excited to play our part in one of Australia's leading sports marketing events and proud to partner with Victory Lap to fuel some of sports industries greatest creative & marketing minds. 

If you're attending Victory Lap 2026, make sure you stop by for a cup of Merlo. We'd love to see you there.