More than just a loyalty card

One card, many perks

Become a Friend of Merlo today to receive:


  • Two free coffees when you join and activate your card
  • Every 11th coffee is free (Merlo owned stores only)
  • Exclusive monthly offers
  • Invitations to special events
  • Opportunity to join our cupping sessions
  • A free coffee on your birthday


You can read the full terms and conditions of our Friend of Merlo loyalty program here.

Got a burning question?

To set up your Friend of Merlo website login, click here and complete the form. We’ll locate your card details and link to them so you can check your card balance, update your details online, as well as reorder your favourite coffee at the click of a button!

If you have picked up a Merlo card from one of our stores but haven’t activated your card yet, please click here to finalise the activation.

To keep your information secure, when we transferred across to our new website we didn’t keep the logins from our old website.

So if you’d like to shop online with Merlo, or manage your Friend of Merlo preferences, please set up your website login by clicking here and completing the form.

If you have picked up your Friend of Merlo card in-store you’ll need to activate your card online here.

After that it’ll take around 24 hours for your card to complete it’s activation, then you can start earning coffee points. Happy swiping!

Yes! Your Friend of Merlo card can be loaded with cash and used as a pre-paid card. You can load it with whatever value you like, but when you load your card with $50 or more in-store, you’ll receive a 10% discount (ie. a $50 top-up only costs you $45).

To check your Friend of Merlo card’s point and fund balance please click here. The PIN code it asks for is located on the back bottom right of your Friend of Merlo card, under the scratch panel.

The Friend of Merlo program is valid only at Merlo owned cafes and Torrefaziones (excluding licensed locations in domestic and international airports). If your local cafe serves Merlo, you can always ask if they have a loyalty card that you can collect stamps on to earn free coffee there.

We don’t want you to miss out on a thing, so make sure you keep your details up to date on your Friend of Merlo card. You can do this via your account on this website (if you haven’t set up a website login yet, please click here) or you can contact us.

We’re so sorry to hear you’ve lost your card! If you’ve registered your card with your details, please contact us to get a new one, or visit your nearest Merlo owned store to pick up a new one.

Good choice on the digital Friend of Merlo card! Who needs more plastic in their wallet anyway?

To access your Digital Friend of Merlo card, login to the website and click on the Digital Card link in the left hand menu.

For iPhones, you can download your digital card into Apple Wallet.

For Android smartphones, you can search the Google Play store for “pkpass” to store your digital card. Please note this is a third party app and Merlo take no responsibility for any issues that may occur from installing it.

Make sure your screen brightness is up as high as possible when you bring it in-store to scan!