'Buna dabo naw'
Ethiopian proverb meaning 'coffee is our bread'
When we ask people to guess where coffee originally comes from, we get a range of answers: Colombia, Brazil, Indonesia… but the answer is in the heart of Africa.
Ethiopia is where coffee grows wild, up in the mountains and scattered through the forests, where it has been for centuries. Although now you’ll find the glossy green trees with their tell-tale bright red cherries arranged in neat garden plots beside family homes, cultivated to be harvested for sale.
Coffee has been part of Ethiopian society for so long that the act of socialising is called “buna tetu” (literally meaning: drink coffee). It’s important economically as well, with over a fifth of Ethiopians employed by the coffee industry.
Yirgacheffe is a region in the south of the country that’s particularly well known for specialty coffee production, and the Chelichele is a prime example of the profile Yirgacheffes are renowned for. Delicate and sweet, with aromas of honey, fresh orange and coffee blossom, tropical and stonefruit flavours, a syrupy body and clean finish.
Ethiopians have another saying, “coffee and love taste best when hot”, and generally we agree but we have been loving the Yirgacheffe Chelichele chilled, either as a cold brew or an iced long black. Try it in store as your regular coffee for no extra charge or purchase online.