Why Fresh Coffee Matters: Exploring the Impact of Freshness on Your Brew

So Why Fresh Espresso?

Just like picking up your fruit and vegetables from the farmers market, the coffee you buy should be as fresh as it gets.

As coffee ages, it begins to break down – just like any fresh produce. One of the most obvious signs of this is the oil which starts to cover the beans. This oil is what makes up the golden crema on top of your cup, so the more you lose from your beans, the thinner your crema will be.

Embracing Freshness

Merlo Coffee takes a unique approach to roasting by extending the roasting time slightly and reducing the heat. This meticulous process creates a distinct body and warmth that typically takes weeks for other coffee suppliers to achieve.

The result? Merlo Coffee beans are dry on the outside, bursting with oils on the inside, delivering a luscious crema and a full-bodied flavor.

Enjoy Sooner, Preserve the Aromas

By prioritizing freshness, Merlo Coffee ensures that their beans can be savored sooner while retaining all the delightful flavors and enticing aromas. Proper storage is essential to maintain this freshness. Protecting your coffee from its natural enemies—air, heat, light, and moisture—is crucial. Store your coffee in an airtight container, keeping it in a cool, dry, and dark place.

Just Enough for Optimal Enjoyment

To fully savor the rich taste of freshly roasted beans, it's recommended to buy just the right amount of coffee that will last until your next visit.

Opting for smaller quantities ensures that you consistently enjoy the full-bodied flavor that fresh beans offer.

The Merlo Coffee Commitment to Freshness

After roasting, at Merlo we take great care in packaging the beans, utilizing air-locked bags and tins to preserve their freshness. The coffee is either distributed immediately or stored in a specially designed dehumidified cold room, safeguarding it against its adversaries.

This level of dedication demonstrates our commitment to delivering premium freshness.

At Merlo Coffee, the belief in the superiority of freshness is unwavering.

Roasting locally is a fundamental aspect of our approach, guaranteeing that your coffee is at its pinnacle when you savour it at home. By prioritising freshness and local roasting, it ensures an exceptional coffee experience for every enthusiast.